Monthly Archives: January 2011
• Should copies of textbooks be available online? How would you determine the cost- if any? • Consider all the stakeholders in your response —authors, publishers, libraries, bookstores, schools and readers. What are the pros and cons as you see them? … Continue reading
Can the traditional business model of publishing survive without evolution? The current business model for publishing will have to change along with the changing delivery of “the book”. What competitive threat is posed by Kindle to the traditional publishing industry? … Continue reading
• In spite of the wonderful advantages created by the Internet, what might be some of the drawbacks? • How is digital delivery changing the communications industry? Give examples of how digital delivery is changing consumers’ habits. The Internet’s immediacy … Continue reading
• What is the function and value of mass media in your every day life? Do you use mass media mainly for communication, news gathering, entertainment or consumerism? • How do you, as a consumer, pay both directly and indirectly … Continue reading
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