Monthly Archives: February 2011

Week 7: Discussion Questions

• In 2007, Radiohead shook up music distribution models by allowing fans to name their price (even free!) for .mp3 downloads on their website. Several bands followed suit, posing the question: How much is a music file worth to you? Would … Continue reading

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Week 6: Discussion Questions

• Explain the term “file sharing” and how it has affected the economy of the music industry. File sharing is exactly what it sounds like. It is “sharing” or distributing files of digitally stored information. File sharing has really hurt … Continue reading

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Week 5: Discussion Questions

• If you were to start a magazine, what kind would you launch? I would start a men’s magazine. • Who would be your audience, and who would be your advertisers? My target audience would be men in the 18-54 … Continue reading

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[In-Class] iPad Case Study

What are the advantages e-magazines have over traditional print magazines? Consider the capabilities, content generation and promotion. One main advantage e-magazines have over traditional print magazines is the ability to update information.  You could be reading the latest print Sports Illustrated … Continue reading

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Week 4: Discussion Questions

• In light of today’s struggling newspaper business models, which is a worse fate : A nation without any newspapers, or a nation of newspapers reliant on government funds to stay operational? The question that was posed can be interpreted … Continue reading

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