Category Archives: Uncategorized

Week 8: Discussion Questions

How has the Telecommunications Act of 1996 affected the radio industry? Be sure to include your thoughts on the pros and cons of deregulation, consolidation and radio network programming from both a consumer and provider perspective. Congress really put a … Continue reading

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Policing the Airways: Free Speech vs. Indecency

How would you define indecency? I believe everyone has their own interpretations of indecency. I would define indecency as anything that someone would find offensive and since that is open to interpretation it is hard to define. Some people are … Continue reading

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Week 7: Discussion Questions

• In 2007, Radiohead shook up music distribution models by allowing fans to name their price (even free!) for .mp3 downloads on their website. Several bands followed suit, posing the question: How much is a music file worth to you? Would … Continue reading

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Week 6: Discussion Questions

• Explain the term “file sharing” and how it has affected the economy of the music industry. File sharing is exactly what it sounds like. It is “sharing” or distributing files of digitally stored information. File sharing has really hurt … Continue reading

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Week 5: Discussion Questions

• If you were to start a magazine, what kind would you launch? I would start a men’s magazine. • Who would be your audience, and who would be your advertisers? My target audience would be men in the 18-54 … Continue reading

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[In-Class] iPad Case Study

What are the advantages e-magazines have over traditional print magazines? Consider the capabilities, content generation and promotion. One main advantage e-magazines have over traditional print magazines is the ability to update information.  You could be reading the latest print Sports Illustrated … Continue reading

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Week 4: Discussion Questions

• In light of today’s struggling newspaper business models, which is a worse fate : A nation without any newspapers, or a nation of newspapers reliant on government funds to stay operational? The question that was posed can be interpreted … Continue reading

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Week 3 Discussion Questions

• Should copies of textbooks be available online? How would you determine the cost- if any? • Consider all the stakeholders in your response —authors, publishers, libraries, bookstores, schools and readers. What are the pros and cons as you see them? … Continue reading

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Questions to Consider…

Can the traditional business model of publishing survive without evolution? The current business model for publishing will have to change along with the changing delivery of “the book”. What competitive threat is posed by Kindle to the traditional publishing industry? … Continue reading

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Week 2: Discussion Questions

• In spite of the wonderful advantages created by the Internet, what might be some of the drawbacks? • How is digital delivery changing the communications industry? Give examples of how digital delivery is changing consumers’ habits. The Internet’s immediacy … Continue reading

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